Varsigram
Varsigram is facing the challenge of establishing a strong brand identity that effectively communicates its unique value proposition within the competitive university communication app market. The app aims to provide a seamless platform for students, faculty, and staff to interact, showcase their talents, and advertise products and services. However, without a compelling brand identity, Varsigram may struggle to differentiate itself from existing competitors and attract a loyal user base
01
Brand Positioning
Our brand is focused on making Information Dispersion management easy, fast, and secure. We want to be the go-to app for unibersity students who are always on-the-go and want to stay in control of their school's affairs.
02
Brand Identity
Our brand identity is clean, modern, and tech-savvy, reflecting the simplicity and convenience of our app. The colors should be simple and bold, with a focus on Dark brown and pink, reflecting Modernity and Inclusitivity. The logo is clean and simple, with a strong, memorable icon that reflects our app's core functionalities.
03
Typography
We love the Poppins typeface for it’s softness, rounded strokes, and it’s unique friendly look. It is versatile for display, headlines, digital design, and prints.
Track your expenses, manage your budget, all in one app. Save smarter, not harder, with our app. Sendand receive money with ease, securely.
04
Result
After implementing the new brand identity focused on making financial transactions and management easy, fast, and secure, the results were impressive. The app experienced a notable increase in user engagement, with a significant uptick in downloads and active users. The streamlined and user-friendly interface resonated well with the target audience of young professionals, who appreciated the ease of managing their finances on-the-go.